Molson Coors Brewing Company (NYSE: TAP) produces and distributes a range of branded beer worldwide. The company’s stable of brands include some of the most recognized internationally. In some instances, brand power alone allows a company to price its products at a premium and earn higher returns than competitors (though note that this is not always the case; in many instances a brand is simply the ante to play in the industry and earn normal returns). The company’s shares are down . . .




